MYBRARY – Your Community Library
Client:
Get Back Here Dog
Services:
OOH, Digital Ads, Library Cards, Apparel, Print Ads, Collateral, Swag & Giveaways, Mybrary Mobile Wrap, Social Media
Location: Elko, NV
Over the last 100 years the Elko-Lander-Eureka County Library System library had become a great place for literature, art, history, and entertainment. But it was time to evolve and become even more. Their community asked for a place of life-long learning and opportunity. Of access and belonging. That’s why we’ve revitalized their look, simplified their name to Mybrary, upgraded WiFi, brought in new computers, VR learning devices and tools, opened up more collaborative spaces, and lots, lots more. To announce the big changes we painted the town red (literally) and threw a party.
Though you shouldn’t judge a book by its cover – we all do it. So to reflect the big changes taking place inside of the library we were given the exciting opportunity of revamping the entrances of all eight Mybrary locations. This project involved updating the exteriors and providing recommendations for new paint colors.
